Chance Emerson Promotion

My cousin is a musician – you can find him on Spotify. As his favorite cousin and official Director of Media and Marketing, I’ve worked with him on all sorts of projects, from music videos to social media campaigns.

Here’s some of that work, sorted chronologically.

2021: Spotify Canvases, Remote Editing, and VFX

The official Spotify Canvas for ‘Gloria Gracie’ which I pulled from the music video. While I couldn’t film this video – they shot in Taiwan due to the pandemic – I modified my work on the bridge VFX to make this endless loop.
VFX for an upcoming music video I edited remotely, shot by Chance and company in Taiwan.
One of my shots at a pre-pandemic dining hall gig with Chance and his band.
More VFX – full video coming soon!

March 2020: The Raspberry Men Marketing Campaign

This one has two parts – first, a coordinated 9-day marketing campaign promoting Chance Emerson’s then-upcoming release The Raspberry Men.

See the full 9 days on instagram – it’s the multi-panel collage from March 2020 that makes up the album artwork.

The campaign also included targeted Facebook and Instagram ads designed for a few specific demographics, including alumni of Brown University where Chance attends school, listeners in our age group, and people likely to interact with his pages. The ads reached an audience of 100k+ and generated above average interaction with his profile.

General Audience Ad
‘How Can I’ – Vertical, 30s
Brown Alumni Ad
‘The Raspberry Men’ – Vertical, 30s

Director / Cinematography / Editing by Alex Emerson
Produced by Chance Emerson
Footage contributed by Brown University Office of Communications, Chance Emerson, and others.

February 2020: Annabelle Dance Video

It premiered on DittyTV. I describe this one in detail through another post – go check it out!

Annabelle – Dance Video

Back in summer 2019, I was running a sailing program in Brooksville, ME. At the same time, my cousin Chance was finalizing his first album – so we decided to shoot this dance video for one of his singles in an old chapel nearby.

It was a pretty minimal production: the building had no electricity so we were working with natural light and some candles, and the crew consisted of myself and Chance. We were on set for a total of two hours or so.

The two of us having no choreography experience, we asked our friend (and NYC Ballet dancer) Eliza Blutt to improvise, and we went from there. This was one of my earlier experiences using a motorized gimbal to shoot!

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Annabelle by Chance Emerson.

Directed by Alex Emerson
Produced by Chance Emerson
Starring Eliza Blutt
Cinematography, Editing, and Color by Alex Emerson

A Tribute to Barb Liston

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Commissioned by Brookwood School in June 2017 to honor their retiring Assistant Head of School, Barb Liston. I conducted five of the six featured interviews and sourced hours of archival footage to produce the final product.

Roles: Director, Cinematography, Editing