Chance Emerson Promotion

My cousin is a musician – you can find him on Spotify. As his favorite cousin and official Director of Media and Marketing, I’ve worked with him on all sorts of projects, from music videos to social media campaigns.

Here’s some of that work, sorted chronologically.

2021: Spotify Canvases, Remote Editing, and VFX

The official Spotify Canvas for ‘Gloria Gracie’ which I pulled from the music video due out soon. While I couldn’t film this video (they shot in Taiwan due to the pandemic) I modified my work on the bridge VFX to make this endless loop.
VFX for an upcoming music video I edited remotely, shot by Chance and company in Taiwan.
One of my shots at a pre-pandemic dining hall gig with Chance and his band.
More VFX – full video coming soon!

March 2020: The Raspberry Men Marketing Campaign

This one has two parts – first, a coordinated 9-day marketing campaign promoting Chance Emerson’s then-upcoming release The Raspberry Men.

See the full 9 days on instagram – it’s the multi-panel collage from March 2020 that makes up the album artwork.

The campaign also included targeted Facebook and Instagram ads designed for a few specific demographics, including alumni of Brown University where Chance attends school, listeners in our age group, and people likely to interact with his pages. The ads reached an audience of 100k+ and generated above average interaction with his profile.

General Audience Ad
‘How Can I’ – Vertical, 30s
Brown Alumni Ad
‘The Raspberry Men’ – Vertical, 30s

Director / Cinematography / Editing by Alex Emerson
Produced by Chance Emerson
Footage contributed by Brown University Office of Communications, Chance Emerson, and others.

February 2020: Annabelle Dance Video

It premiered on DittyTV. I describe this one in detail through another post – go check it out!

Welcome to Root

A work-in-progress cut of a film I’m producing for the Salem, MA based non-profit Root NS, Inc.

Roles: Director, Cinematography, Editor, Motion Graphics

From their website: Root offers a rigorous 12-week, 200 hour, workforce training program that uses food preparation and service as its vehicle for teaching career and life skills. In the kitchen at Root, and those of our partner restaurants, hotels and caterers, Program Partners learn and practice safe food preparation and handling, and many other direct skills that they will need to succeed. They attain industry-certified credentials that give them a sense of accomplishment – and an advantage in seeking employment. In Root’s classroom they learn professional preparation and develop maturity and life skills that will help them to secure and thrive in their first and subsequent jobs.

Andover Admissions

When I was a student at Andover I worked in collaboration with the Department of Admissions, Student Activities Center, and other campus groups to create a slew of various promotional content. Here’s some of what I worked on:

Blue Key Head Jello Wrestling Promo (2017)

Produced in conjunction with the Blue Key Heads, Phillips Academy’s school spirit leaders, this video advertised the annual tradition of jello wrestling. 

Roles: Director, Cinematography, Editing

Music Department Introduction (2017)

Working with the Phillips Academy Andover Department of Admissions over Winter 2016 and 2017, I created a series of five ‘department intro’ videos designed to give newly admitted students a sense of what Andover offers by giving them an intro to various academic and extracurricular departments on campus. Here’s one of the five.

Roles: Director, Cinematography, Editing, Motion Graphics

PA PA Land (2017)

Produced in May 2017 in conjunction with Andover MovieMakers Club and Under The Bed, PA PA Land is a parody of the epilogue sequence from the 2017 film La La Land. We’ve accumulated over 25K views so far!

Roles: Gaffer, Grip, Electrical

The Bluebooth (2015)

Produced in conjunction with the Phillips Academy Andover Department of Admission in 2015, The Bluebooth is a video about life at Andover that was distributed to all newly admitted students.

Roles: Co-Director, Cinematography, Editing